Over the past 10 years the Football Flick Urban Skills Trainer has evolved into one of the most desired training products around the globe. The design has altered over the years but the quality never wavered. With this product the user enjoys a 4 in 1 experience! It is scientifically proven to increase players’ core skills by up to 73% and helps improve skills such as control, passing, touch, volleying and technique. The versatility of this product was unrivalled due to its individual or multiplayer usage. It is now used in elite academies such as Liverpool and Manchester City and in 10s of thousands of back gardens across the world.
2013/2014: Within the first year of the Urban Skills Trainer launch there were major retail partners including Argos and Costco who became the first retail partners of the Urban range. There was huge demand for the product which led to new retail partnerships being created such as Intersport, Tesco, Amazon, Toys ‘R’ Us and JD Sports.
2013/2014- Worlds Number One Freestyle Football Artiste, World Freestyle Football Champion and Guinness world record holder John Farnsworth gets his hands on a Football Flick Urban skills trainer and shows off his skills.
John Farnworth using the Urban Skills Trainer
2015: Urban Trainer Scientifically Validated to improve performance.
Gaining this scientific validation from an independent body was monumental for the footballing training community. They now had an opportunity to own a training product that was scientifically validated to improve performance. This was a world’s first and even now, eight years later, the Urban Skills trainer still remains to hold that title.
UCLAN University held tests for the Football Flick Urban Trainer which they came to the results that if you used the product you are guaranteed to improve your control, passing and touch ability.
2016: New Urban products released into the market which included:
2016: Started working with Manchester City Etihad Academy.
Manchester City and Football Flick formed a partnership in 2016 meaning the Urban range was used in the elite Etihad Academy to help develop young players. This epitomised the quality of the products with some of the world’s best up and coming talents using the range. This partnership is still ongoing and just recently Manchester City were captured using our new PRO Range. Below you can see elite players such as Jack Grealish and Kevin De Bruyne enjoying our Pro Skills Trainer.
2019: Urban Skills Trainer partnered with Liverpool to create and launch Liverpool FC training range. These products are now sold in the official Liverpool shop. In 2019 Football Flick also released there Essentials range which were a huge success, from amateur teams to the elite academies; they all enjoyed the essentials that Football Flick provided.
2021: A rebrand was completed with 2 new ranges launched for younger and older players. The International expansion gathers pace and includes launching into Australia. The Manchester United range is create and would launch officially in 2022. The Manchester United range is a huge millstone as they have one of the biggest fan bases in the world which provides opportunity for further global recognition.
Other key partnerships formed with the likes of the Savage Foundation, which has been brilliant to provide products to such a promising foundation and give hundreds of children access to our products on a weekly basis for free. The partnership sees Football Flick become ‘Official Training Equipment Partner’ to the foundation in an initial 3-year agreement. The Savage Foundation, a Community Interest Company, is dedicated to delivering former Wales International Robbie Savage’s passionate belief that all youngsters should be able to access free grassroots football regardless of their background or ability, with the aim that no child should be disadvantaged.
2022: The Pro range was launched. The PRO range is designed for professionals, elite footballers or anyone that’s looking for the highest quality training products. All PRO products use premium grade materials, have been developed with cutting-edge design features and meet or exceed professional football academy standards. The PRO range is beyond the Urban although, you can clearly see how the Urban range has developed and evolved over the years into a new range which is now aimed at the elite.
2023: We look forward to what the future holds and will continue to evolve and develop our products so we remain the World’s No1 training range.